The Mom Test
Rob Fitzpatrick · 2013
How to talk to customers and learn the truth when everyone is lying to you — including your mom.
The shelf
Each page distills one book into its load-bearing ideas: the mental models worth keeping, the frameworks worth using, and the moments when you should reach for it.
Thinking, Fast and Slow
Daniel Kahneman · 2011
A map of the two systems that run your mind — and the predictable ways the fast one fools you.
The Wisdom of Crowds
James Surowiecki · 2004
Why large groups of ordinary people outguess experts — and the exact conditions under which they stop.
Seeing Like a State
James C. Scott · 1998
Why grand schemes to improve the human condition fail: they replace messy local knowledge with tidy maps, then mistake the map for the territory.
The Structure of Scientific Revolutions
Thomas S. Kuhn · 1962
Science doesn't progress by smooth accumulation — it alternates between puzzle-solving within a paradigm and rare, wrenching revolutions that replace it.